B2B CUSTOMER PERSONA: HOW TO CREATE ONE THAT WORKS

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B Personas It includes information about their company, job responsibilities, goals, and challenges.Key components typically

From accounting and IT to marketing and HR, business services help boost performance across all sectors.Understanding the types and value of business services can strengthen your operations. What Are Business Services?Business services refer to support functions offered by individuals or firms to help other companies stay efficient. Examples inclu